Mastectomies, Marketing, and Meaningful Solutions

In this episode of Subjectively Successful, I’m joined by Julie Lewis, founder of Wonderfully Made Mastectomy and Intimate Apparel, to explore how her personal journey inspired a business that empowers women. From serving breast cancer survivors to offering perfectly tailored solutions for everyday comfort, Julie’s story is one of resilience, purpose, and healing. Whether you’ve faced personal challenges, are passionate about helping others, or are interested in how empathy can drive entrepreneurship, this episode is packed with inspiration and actionable insights. We dive into the emotional aspects of recovery, the importance of addressing underserved needs in the market, and how Julie’s personalized approach transforms lives—one bra at a time.

👉 Key Topics Covered: • The story behind Wonderfully Made Mastectomy • Empowering women after breast cancer surgery • How empathy shapes the customer experience • Balancing retail and healthcare in a niche business • Marketing and messaging tips for small business owners • Why addressing emotions is key to building trust.

📌 Timestamps: 0:00 - Welcome and introduction to Julie Lewis 3:00 - Julie’s personal connection to breast cancer and her business journey 8:00 - How Wonderfully Made supports women after mastectomies 12:00 - The emotional side of fitting bras for breast cancer survivors 15:30 - Balancing healthcare and retail in an intimate apparel business 20:00 - The importance of clear messaging for niche markets 25:00 - How Julie creates a safe, judgment-free space for her clients 30:00 - Marketing lessons for small business owners 35:00 - Julie’s advice for entrepreneurs serving underserved communities.

👉 Key Takeaways: • Your unique story can drive your business purpose and impact. • Meeting emotional needs is just as important as solving practical problems. • Clear messaging helps clients understand the value of what you offer. • Empathy and trust are the foundation of meaningful customer relationships. Who This Episode Is For: This episode is perfect for entrepreneurs, small business owners, healthcare professionals, or anyone looking to create meaningful connections through their business. If you’re passionate about turning pain into purpose or want to learn how to better serve your community, this conversation is a must-listen!