The Modern Marketing Cheat Sheet

The Modern Marketing Cheat Sheet is your shortcut to clarity. It walks you through the five biggest mistakes most entrepreneurs make when trying to get more clients and shows you how to fix them step by step.

It is not theory. You get exact examples of what to change on your website, your content, and your offers so that people finally understand what you do and why it matters.

It is built for small business owners, coaches, consultants, freelancers, and service pros who are tired of posting without results or spending hours on marketing that does not convert. You will learn how to talk to your audience in a way that makes them want to buy, not just scroll past.

Think of it like a clarity tune up for your business. You already have the engine. This shows you how to make it run smoother, faster, and more confidently.

No. You only need one thing: people who need what you offer.

The Cheat Sheet shows you how to talk about your offer clearly — whether that is on a website, a social post, a brochure, or a one on one conversation.

You will learn how to:

✅ Write a clear sentence that describes what you do so people instantly understand it

✅ Create a homepage or landing page that passes the “grunt test” so visitors stay

✅ Speak to pain points the way your customers actually feel them

✅ Give people a simple plan so it is easy to say yes

You can apply these principles anywhere — your site, your Instagram bio, your next video, even how you describe your business in person. The tools do not matter until your message is clear.

You can see improvement the same day you start applying it.

Here is how to use it for fast results

Day One: Rewrite the first fold of your homepage or your bio using the examples in the guide. Replace clever words with clear ones.

Day Two: Use the content Fix to make one social post that starts with empathy instead of a pitch. End it with a clear invitation to act.

Day Three: Look at every place your business shows up — your quote sheets, your signage, your social media — and ask, “Is this clear or clever?” Then update the biggest offenders.

When your message gets clear, people react differently. They nod. They click. They ask questions. That is traction.

If you already have a solid business but your growth feels stuck, this guide can be the breakthrough that unlocks momentum within a week.

Perfect. That means this was made for you.

The Modern Marketing Cheat Sheet gives you plug and play frameworks so you never start from a blank page. You will learn how to fill in the blanks using your own words, even if writing is not your strength.

Here is the secret: you do not need to sound creative. You need to sound clear. 

You will see real examples from

• Coaches and consultants who went from confused to booked out

• Local service pros like contractors and chiropractors who finally have sites that convert

• Wellness professionals who stopped sounding generic and started sounding real

• Faith based and mission driven brands who finally explain their purpose in a way people understand

It works in every niche because clarity always wins. If a twelve year old can read your first line and know what you do, you are ready to grow.

Yes, it is completely free. No fine print. No hidden upsell.

Here is what actually happens when you download it.

You will get The Modern Marketing Cheat Sheet right away. It will help you start fixing the core problems in your marketing today. After that, I am going to send you more free help: podcast episodes, excerpts from real coaching sessions, blog posts, and new tools I create that can help you grow.

I believe that if I cannot inspire you and help you where you are right now, it is unfair for me to expect you to ever trust me with your money or your time. So yes, you will get follow up emails, but they are not gimmicks or pressure pitches. They are a way for you to get to know me, my process, and my personality.

You can expect a mix of teaching, encouragement, and behind the scenes lessons from my clients and projects. Eventually I will tell you about my products and services, but if they are not the right fit for you, that is perfectly fine. My hope is that you stay connected, keep learning, and share my content with someone else who might need it.

When you are ready, you will know if it makes sense to say, “Hey Jordan, I think you can help our business. Can we talk” and if not, you will still have received real value that moved you forward.