Having a likable brand is essential for growing a business and gaining customers.

Gary Vee, one of the most influential business and marketing minds in the world has shouted from the rooftops that people do business with who they LIKE more than who they TRUST. If you want to be a driver of consumer behavior, people need to see the real you and like you. Here is an in depth discussion of the basics behind this thought process, I hope it helps you!  

In today's crowded and competitive market, consumers have many options to choose from, and they tend to gravitate towards brands that they feel a connection with. A likable brand is one that resonates with consumers on an emotional level, and that makes them feel good about themselves and their choices.

One of the key benefits of having a likable brand is that it can help build trust and credibility with customers. When consumers like and identify with a brand, they are more likely to trust the brand's claims and promises, and to believe that the brand will deliver on its value proposition. This trust and credibility can be instrumental in convincing consumers to try a brand's products or services, and in persuading them to become loyal customers.

Another benefit of having a likable brand is that it can drive positive word-of-mouth and social proof. When consumers like a brand, they are more likely to share their experiences and opinions with others, and to recommend the brand to their friends and family. This word-of-mouth and social proof can be incredibly powerful in generating buzz and interest in a brand, and in attracting new customers.

Furthermore, having a likable brand can help build a strong and loyal customer base. When consumers feel a connection with a brand, they are more likely to become loyal customers and to continue to support the brand over time. This loyalty can be incredibly valuable, as it can provide a steady stream of revenue and help a business grow and thrive.

In conclusion, having a likable brand is critical for growing a business and gaining customers. By building trust and credibility, driving positive word-of-mouth and social proof, and fostering loyalty, a likable brand can help a business stand out from the competition and attract a loyal and engaged customer base.