In today's fast-paced world, it can be difficult to determine the optimal frequency for reaching your target audience. You want to make sure you're staying top-of-mind, but you don't want to risk bombarding them with too much information. So, how can you strike the right balance?

The answer lies in understanding your target audience's needs and preferences. Ask yourself:

• How often do they want to hear from you?
• Are they the type of person who prefers daily updates, or are they more interested in receiving monthly newsletters?

Once you've established the right frequency, it's important to stick to a consistent schedule. This will help build trust and establish a strong relationship with your customers. In fact, research shows that customers are more likely to make a purchase after they've received several consistent, targeted messages.

It's also important to use frequency to your advantage. For example, if you know that your target audience is more likely to make a purchase on weekends, you may want to increase your frequency on those days. Similarly, if you have a new product launch or special offer, you can increase frequency to ensure maximum exposure.

In short, frequency is a critical aspect of modern marketing, and it's important to find the right balance that works for you and your target audience. So, be mindful of your frequency, be consistent, and use it to your advantage.

Next week, we'll continue our journey through the ABC's of Modern Marketing by exploring the world of goals. Stay tuned!